Posts Tagged ‘Smartphones’

Survey: For enterprise workers, iPhone beats BlackBerry

November 25, 2011 Leave a comment

Enterprise has long been the projecting part of RIM and its BlackBerry devices, but it has been infiltrated by Apple and its challenger, the iPhone. A quarterly survey of enterprise companies by commercial Wi-Fi provider iPass, the iPhone has a 45 percentage of market share of mobile employee usage, surpassing the undisputed king BlackBerry. This is the first time that BlackBerry has been overtaken.

IPass’s Mobile WorkForce Report was released on Wednesday. It has collected data from a survey of more than 2,300 mobile enterprise workers at 1,100 companies between the end of September and the end of October. Many of the world’s richest companies are on the iPhone vogue already. Apple said last month that “90 percent of Fortune 500 companies” are distributing iPhones for their workers. But the iPass’s report provides a bit of broader picture of differently sized companies that have iPhones on their network. The iPhones’ popularity for mobile workers is not the outcome of taking market share from RIM. It is also because of the expansion of market too. The report says,

Today 95 percent of mobile employees have smartphones, up from 85 percent in 2010, with 91 percent using their smartphone for work — a 26 percent rise compared to 2010.

At the Mobilize conference in September, a crew of mobile IT execs declared 2011 the year smartphones got their own reputed place in the enterprise. “2011 was the year mobile IT was born,” Bob Tinker, CEO of MobileIron, said at the time. “It was the year the IT industry figured out mobile, and it’s the year that mobile figured out IT … Every small, medium and large enterprise around the world is going to be deploying smartphones and tablets at scale over the next 12 to 18 months.”

Regarding tablets, iPass says that they are on the rise, but have a ways to go to be at the smartphone level of penetration in the enterprise, with 44 percent of those surveyed using an iPad at work, related to that of 33 percent in the second quarter of this year. The reason for the surge of mobile devices in adoption among enterprise workers is not necessarily because of the expansion of IT budgets. IPass states the reason as follows:

This is due in part to the adoption of “bring your own device” policies by enterprises. Currently 42 percent of mobile employees use individually-liable smartphones for work, up from 34 percent last year.

IT departments are being faced with people wanting to use their own iPhone or Android phone from home for work, something RIM never figured out.  “RIM never got people to want to pay for the device themselves,” Julie Palen, SVP of enterprise telecom expense management company Tangoe, said in September. “That’s what Apple brought. And Android and Google followed.”

Source: gigaom


Nokia Vs. The Industry: A Look At The Global Battle Over Mobile Advertising [Infographic]

November 1, 2011 Leave a comment

It is well known that Mobile advertising is a furore right now. According to comScore, mobile advertising is estimated to touch $2.5 billion by 2014, with $2.7 billion projected in mobile ad revenues for the current year and $6.6 billion by 2016.

In August, 84.5 million people in the U.S. owned smartphones,  and the count keeps on increasing. In the U.S., the bigs in mobile OSs, iOS, RIM, Symbian, and Windows, are competing for market share, with Android presently topping the pack.

Similar to U.S., Europe do contains more numbers for smartphone usage:  comScore of July 2011 reports, 88.4 million mobile subscribers (in the EU5) were using smartphone. Symbian topped the smartphone platforms with 37.8 percent of market share in Europe, and Android follows grabbing the second place with 22.3 percent of market share, also leading iOS which is with 20.3 percent market share.

Nokia positioned as the world’s largest maufacturer of smartphone devices by volume, until Apple marched on in June of this year. Earlier of this year, Nokia publicized  its plans to replace Symbian and MeeGo with Windows Phone on most of its high end devices. The Finnish manufacturer  always has a wide array of products, but the company always endeavor to grip a secure base in U.S.

Nokia’s upcoming new Windows phones won’t be getting at U.S. stores for atleat a few more months, but as Chris Weber, U.S. President of Nokia Operations mentioned, those Windows Phones will be the first high-profile Nokia launches in years. Nokia, other than any other companies, is more aware in its struggle to maintain its relevance.  Chris Weber also mentions “The reality is if we are not successful with Windows Phone, it doesn’t matter what we do elsewhere.

But there exist a hope of Nokia will make a big comeback with its Windows Phone. Taking Apple’s table scraps and pushing RIM down may turn out to be a good strategy for Nokia going forward, especially two familiar brands, as John mentions, – Microsoft and Nokia – are better than RIM.

Nokia is being favorable in Europe because of its phones, stores, and service are local, useable, and cheap. If they are capable of profiting on brand recognition and first-time smart-phone customers, it may work.

As you’ll see below, Nokia’s absolute ad requests (which are what makes mobile advertising tick) continue to grow month-to-month, and when it comes to click-through-rates (CTR), Nokia has been consistently outperforming the rest of the industry (abroad), which includes the likes Android, iOS, and RIM.

As the infographic shrewdly reveals, with high ad requests and CTRs, this makes a lot of happy Nokia developers and advertisers. Whether this trend can continue has Nokia moves its Windows Phone-powered devices into the U.S. remains to be seen, but, at the very least, it’s certainly a silver lining.

Without further ado, a look at global Nokia ad requests, CTR, distribution, and top countries:

Source: techcrunch

Survey says: RIM’s core users are abandoning ship

October 21, 2011 Leave a comment

  The end of research in Motion’s BlackBerry platform seems to be near. A survey says that 30 percent of current companies with 10,000 or more employees those who use BlackBerry devices are to leave for another choice. This trend will erode RIM’s market share and momentum in an area where it was leading for years.

The information is from Enterprise Management Associates by way of InfoWorld. RIM stays not answering the challenge from other competing mobile platforms like Apple iOS and Google Android. It tried to solve the problem by buying QNX which was in vain. RIM will not make its platform on phones until 2012. Though it seems to be a short period, the company is to face risk and trouble in business.

Though the company is noticing BlackBerry user base grow in terms of real numbers, its market share is declining for above stated reasons. Even the lure growing for smartphones cant give its hands in this. The attraction is instead filling the enterprise with Android devices and iPhones because of the growing trend of BYOD, or bring your own device to work. Last month, a Forrester report noted this, emphasizing half of surveyed IT shops are already supporting personal devices in some manner.

The competing services like the new iMessage for Apple’s iOS devices that resemble the BBM service but add text messaging capabilities, adds more pressure to it. Making matters worse recently was a multi-continent outage that disrupted BlackBerry mail for several days; the company is offering $100 in free apps, but if fewer people want RIM handhelds, how does that help?

Source: gigaom