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T-Mobile makes its Lumia 710 official, coming January 11 for $50

December 23, 2011 Leave a comment

T-Mobile officially made its announcement that Nokia’s Lumia 710 Windows Phone will be offered, making it the first U.S. carrier to offer Nokia’s new line of smartphones.

Lumia 710 will be available on T-Mobile from January 11 onwards for just $49.99 on contract. In its press release, the firm said that the mobile targets at the 150 million Americans who have not yet shifted to smartphone bandwagon. The price will tempt quite a few customers. It’s basically a cheaper alternative to the Lumia 800, Nokia’s flagship Windows Phone. Both the mobile features the same 3.7 inch display and 1.4GHz CPU. But Lumia 710 packs in less storage, i.e. 8 gigabytes, a lower quality 5-mega pixel camera. The battery span is also a bit less with 6.9 hours of 3G talk time. The 710’s rear covers will also be swappable, allowing you to mix and match your color scheme.

Nokia reported before two weeks that it has begun shipping the Lumia 710 to international markets, so it’s nice to see the phone available on T-Mobile in short order.

Smartphone lovers are still waiting to see when the Lumia 800 will reach these shores though, especially since it’s a particularly important device for both Nokia and Microsoft.

Source: venturebeat

Nokia Starts Shipping Lumia 710 To Asia, Russia; Priced 270 Euros Without Taxes

December 15, 2011 Leave a comment

 

Nokia on 9th December announced that it has started shipping its stylish, Windows Phone 7.5 Mango-powered smartphone Lumia 710 to customers in Taiwan (where it is sold alongside the Lumia 800).

Over next week, the mobile will be released across Singapore, Hong Kong, India and Russia. But still no other global roll-out information are announced for the time being. The retail price of the mobile is estimated as 270 euros. This excludes taxes and subsidies. Follows the original coverage when the Lumia phones were announced:

The 710 (formerly known as the Sabre) is the chunkier of the two, but that doesn’t mean it’s a slouch when it comes to hardware. It repackages the same 1.4GHz processor as seen in the Lumia 800, and pairs it with a 3.7-inch WVGA screen, and a 5-megapixel rear camera.

It’s meant to be Nokia and Microsoft’s effort to capture a more budget-conscious audience, and it’s heartening to see Nokia give it the same performance potential as their more premium offering.

Though the 710 only sports 8GB of internal storage, it beats out its brother by including a microSD card slot that can accept up to 16GB of additional flash storage. It also bears the distinction of being one of the few Windows Phone with physical navigation keys, which is sure to please fans of tactile feedback.

Expect to see it hit shelves in both stealth black and crisp white, with multiple colored backplates to please the chromatically indecisive.

On a sidenote: Nokia Lumia 800 has not received in good notes.

Source: techcrunch

Nokia Vs. The Industry: A Look At The Global Battle Over Mobile Advertising [Infographic]

November 1, 2011 Leave a comment

It is well known that Mobile advertising is a furore right now. According to comScore, mobile advertising is estimated to touch $2.5 billion by 2014, with $2.7 billion projected in mobile ad revenues for the current year and $6.6 billion by 2016.

In August, 84.5 million people in the U.S. owned smartphones,  and the count keeps on increasing. In the U.S., the bigs in mobile OSs, iOS, RIM, Symbian, and Windows, are competing for market share, with Android presently topping the pack.

Similar to U.S., Europe do contains more numbers for smartphone usage:  comScore of July 2011 reports, 88.4 million mobile subscribers (in the EU5) were using smartphone. Symbian topped the smartphone platforms with 37.8 percent of market share in Europe, and Android follows grabbing the second place with 22.3 percent of market share, also leading iOS which is with 20.3 percent market share.

Nokia positioned as the world’s largest maufacturer of smartphone devices by volume, until Apple marched on in June of this year. Earlier of this year, Nokia publicized  its plans to replace Symbian and MeeGo with Windows Phone on most of its high end devices. The Finnish manufacturer  always has a wide array of products, but the company always endeavor to grip a secure base in U.S.

Nokia’s upcoming new Windows phones won’t be getting at U.S. stores for atleat a few more months, but as Chris Weber, U.S. President of Nokia Operations mentioned, those Windows Phones will be the first high-profile Nokia launches in years. Nokia, other than any other companies, is more aware in its struggle to maintain its relevance.  Chris Weber also mentions “The reality is if we are not successful with Windows Phone, it doesn’t matter what we do elsewhere.

But there exist a hope of Nokia will make a big comeback with its Windows Phone. Taking Apple’s table scraps and pushing RIM down may turn out to be a good strategy for Nokia going forward, especially two familiar brands, as John mentions, – Microsoft and Nokia – are better than RIM.

Nokia is being favorable in Europe because of its phones, stores, and service are local, useable, and cheap. If they are capable of profiting on brand recognition and first-time smart-phone customers, it may work.

As you’ll see below, Nokia’s absolute ad requests (which are what makes mobile advertising tick) continue to grow month-to-month, and when it comes to click-through-rates (CTR), Nokia has been consistently outperforming the rest of the industry (abroad), which includes the likes Android, iOS, and RIM.

As the infographic shrewdly reveals, with high ad requests and CTRs, this makes a lot of happy Nokia developers and advertisers. Whether this trend can continue has Nokia moves its Windows Phone-powered devices into the U.S. remains to be seen, but, at the very least, it’s certainly a silver lining.

Without further ado, a look at global Nokia ad requests, CTR, distribution, and top countries:

Source: techcrunch