Posts Tagged ‘Kindle fire’

Amazon Steals 14% Tablet Market Share In Q4, Apple Share Drops To 57%

February 26, 2012 Leave a comment

It was clear since the Fire first debuted that it would launch some competitive product for Apple’s iPad, which has been dominated the market since it arrived. But today iSuppli has provided up a small insight into just how fierce the competition really is.

The research firm, Apple’s market share in the tablet arena went down form 64 percent in Q3 to 57 percent in Q4, with Amazon nabbing a 14 percent share.

Though the price tag $200 on the Kindle Fire seems to be an enough temptation for tablet buyers, according to IHS research Apple customers were more diverted away from the iPad by the iPhone 4S that they were the Fire.

It would seem as though that $200 price tag on the Kindle Fire was temptation enough for tablet buyers, but according to IHS research Apple customers were more swayed away from the iPad by the iPhone 4S than they were the Fire.

Including Christmas sales, Apple shipped at least 15.4 million iPads while Amazon had shipped 3.9 million Fires. It’s important to note that shipments are a very different number than sales, but with both of these products selling well we wouldn’t consider these numbers misleading by any means.

iSuppli projects that the iPad 3, which will most certainly be the superior device, will help Apple recapture any market share it lost over the past few months, but with such a gap between price points, anything can happen.

Meanwhile, Samsung’s Galaxy Tabs and Barnes & Noble’s Nook Tablet took the third and fourth spots, with 8 percent and 7 percent shares respectively.

Source: techcrunch


Amazon Increasing Kindle Fire Supply to Meet Demand

November 15, 2011 Leave a comment

Amazon has cranked up its Kindle Fire orders to more than 5 million units to meet the holiday season demand.

Anonymous sources from upstream component suppliers report that Amazon has raised up its Kindle Fire orders above 5 million units to be sold before the end of 2011. Amazon has already faced such raise-ups once during the middle of Q3 2011, cranking up the number of units from the original 3.5 million to 4 million units.

The sources states that Amazon has increased its volume to more than 5 million because it believes demand for the Kindle Fire will become even stronger by the time Black Friday passes and consumers are in Holiday shopping mode in December. The benefit from the short-term orders is shared with Amazon’s upstream partners including Wintek, Chunghwa Picture Tubes (CPT), LG Display, Ilitek, Quanta Computer, Aces Connectors and Wah Hong Industrial.

On Wednesday, Amazon cited that the Kindle Fire tablet will support “thousands” of apps right out of the box. The tablet will sport a customized version of Google’s Android 2.3 “Gingerbread” OS, denoting that the most of the apps hosted by Amazon’s own Appstore for Android will be compatible with the device. Owners will also be credited with a free app each day. Thanks to Amazon’s current Free-App-Of-The-Day promotion.

Kindle Fire features a 7-inch IPS display with a 1024 x 600 resolution and 169 pixels per inch. It do provides a dual-core Texas Instruments OMAP4 SoC clocked at 1 GHz, 512 MB of RAM, 8 GB of internal storage, but there is no SD card slot, 8 hours of continuous reading with Wi-Fi turned off, and more.

Source: tomsguide

Loss leader alert: $79 Amazon Kindle costs $84 to build

November 12, 2011 Leave a comment

Not only the Kindle’s specs and features attract people, but also, Amazon’s price tag kindles them to buy. Amazon’s Kindle has priced $79 which actually cost $84.25 for its manufacture, but another sign that Amazon cares more about profiting on the content it sells rather than hardware.

Jeff Bezos, Amazon’s CEO has challenged the bet to get low-cost hardware for consumers, will pay off immensely when they buy more digital content to make up for hardware losses. To the contrary, Apple makes its money on hardware sales and not as nearly as much on content. A market researach made by the company IHS iSuppli , conveys that the Kindle that is tagged with the price $79, actually costs estimated $84.25. This loss is not so severe as the $10 hit Amazon will take for every Kindle Fire it sells. The new basic Kindle still features an E-Ink screen and booted out keyboard from the previous generation. Thereby it has been reduced 30 percent lighter than the previous generation’s. The $79 model provides some advertising, known as “Special Offers” by Amazon. If the user’s choice is a non-ad-filled basic Kindle, it will consume the user of $109. But it does not make it nearly as good of a deal.

The $79 Kindle’s biggest non-Amazon competition will be the $99 Barnes & Noble Nook Simple Touch. B&N recently announced that it would add improved software and a better E-Ink screen that supposedly displays text 25 percent faster than the previous Nook Simple model.

The complete breakdown for materials on the Kindle can be viewed below:

$79 Kindle Materials

Display Module                                            : $30.50
Main PCB                                                         : $30.37
Other – Enclosures / Final Assembly : $15.08
Box Contents                                                 : $2.06
Misc Interface PCBs                                    : $0.59
Direct Material Cost Total                        : $78.59
Manufacturing Cost                                     : $5.66

Total Materials & Manufacturing: $84.25

Source: venturebeat