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Survey: For enterprise workers, iPhone beats BlackBerry

Enterprise has long been the projecting part of RIM and its BlackBerry devices, but it has been infiltrated by Apple and its challenger, the iPhone. A quarterly survey of enterprise companies by commercial Wi-Fi provider iPass, the iPhone has a 45 percentage of market share of mobile employee usage, surpassing the undisputed king BlackBerry. This is the first time that BlackBerry has been overtaken.

IPass’s Mobile WorkForce Report was released on Wednesday. It has collected data from a survey of more than 2,300 mobile enterprise workers at 1,100 companies between the end of September and the end of October. Many of the world’s richest companies are on the iPhone vogue already. Apple said last month that “90 percent of Fortune 500 companies” are distributing iPhones for their workers. But the iPass’s report provides a bit of broader picture of differently sized companies that have iPhones on their network. The iPhones’ popularity for mobile workers is not the outcome of taking market share from RIM. It is also because of the expansion of market too. The report says,

Today 95 percent of mobile employees have smartphones, up from 85 percent in 2010, with 91 percent using their smartphone for work — a 26 percent rise compared to 2010.

At the Mobilize conference in September, a crew of mobile IT execs declared 2011 the year smartphones got their own reputed place in the enterprise. “2011 was the year mobile IT was born,” Bob Tinker, CEO of MobileIron, said at the time. “It was the year the IT industry figured out mobile, and it’s the year that mobile figured out IT … Every small, medium and large enterprise around the world is going to be deploying smartphones and tablets at scale over the next 12 to 18 months.”

Regarding tablets, iPass says that they are on the rise, but have a ways to go to be at the smartphone level of penetration in the enterprise, with 44 percent of those surveyed using an iPad at work, related to that of 33 percent in the second quarter of this year. The reason for the surge of mobile devices in adoption among enterprise workers is not necessarily because of the expansion of IT budgets. IPass states the reason as follows:

This is due in part to the adoption of “bring your own device” policies by enterprises. Currently 42 percent of mobile employees use individually-liable smartphones for work, up from 34 percent last year.

IT departments are being faced with people wanting to use their own iPhone or Android phone from home for work, something RIM never figured out.  “RIM never got people to want to pay for the device themselves,” Julie Palen, SVP of enterprise telecom expense management company Tangoe, said in September. “That’s what Apple brought. And Android and Google followed.”

Source: gigaom

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