Home > Mobile, SmartMobile Phones & Tablets > IPhone stays on top as mobile OS share stabilizes

IPhone stays on top as mobile OS share stabilizes

Android possess the largest mobile OS usage by share, based on ad impressions, with iOS coming in second and BlackBerry in third, according to Millenial Media’s just-released monthly Mobile Mixreport. The shares have not really shifted at all since last quarter, mentioning that mobile worker may be expecting the smartphone market entering into a period of relative stability, at least in terms of how the OS pie is divided.

Android stayed on top with 56 percent of the connected device and smartphone OS mix; Apple stood in the second place with 28 percent for iOS. BlackBerry possessed the next-most-significant ratio of share with 13 percent. All of these were exactly the same during Millenial’s third-quarter Mobile Mix report,  covering the period of July to September. This could be a good news for Apple, which is still standing high atop the device pile, for ad impressions among all manufacturers, with 23.5 percent of impressions among the top 15 device manufacturers and 12.53 percent of the top single-device impressions going to the iPhone.

Apple’s share grew slightly compared to the third quarter results, Samsung and HTC has also faced a lot of growth. Considering HTC, it has surpass Samsung and was able to score second spot among manufacturers of devices. As Kevin has noted previously, China’s Huawei has also been creeping up the charts. But the combat for the second seems to be one that mostly affects the distribution of Android sales; IOS, as per its relatively stable market share, doesn’t appear to be all that affected by power struggles among the Android hardware maker ranks, at least during the past few months.

Apple also continues to grab a large portion of mobile advertising spending compared with Android, covering 40 percent of application advertising dollars versus 50 percent for Android devices. Apple’s position slid one percentage point between last quarter and October, while Android ‘s rose one point. Rather interestingly, in the month of October, the gaming application slid from a long-held first place position among the categories of apps that get the most ad impressions, replaced by music and entertainment apps which were in second place during last quarter.

Source: gigaom

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: